During my short time working i the Graphic Design department of the WRU I have learnt a great deal. My responsibilities are very wide ranging and the job changes from day to day.
At the moment, my focus has been on providing design services for the Newport Dragons. In early 2017 the WRU took control of the team as it was in financial difficulty, in the brief time since, they have completely overhauled the teams design language.
Due to this, our four man team is responsible for delivering all their branded media, kit design, graphics for their media, including printed media, web images and art in their stadium and store.
In at the deep end…
In the first major project assigned to me, I was asked to design an premium looking invitation on behalf of the Dragons club president to a number of ‘VVIPs’ who include CEOs of sponsor companies as well as wealthy patrons of Welsh rugby.
I have to admit, being left alone to do this was a daunting proposition. I decided to use the kit design as my template, I began by placing all the relevant branding and finding the ideal positioning for it.
For context, the new team kit design has three variants; The blue and amber is used primarily for hospitality related pieces. There is a red and black version which is for general use and is featured on the official kit as well as a red and amber pattern for community related projects.
This was my first, very basic layout. I worked to place the Dragons logo as centrally as possible while making it flow with the background.
After several further edits I had made large scale changes to the design. I had received more information to work from and was receiving feedback as I sent rough copy PDFs to the client for review.
I decided to try out the other colour scheme and really liked the strong impact it gave the overall design. The colours are contrasted to one another and very punchy.
These were the three finalised designs I sent off to the client. They may look quite simple, but everything has been proofed and refined.
- I ensured that the shield of the Dragons logo was centred with the peak of the grey on which it sits.
- The ‘RSVP’ sits horizontally to the left facing peak of the black wedge in which it sits.
- The ‘VIP Invite’ had to be aligned with the boy text without the lettering secluding a small portion of the red.
In total the project went through around twenty iterations and it clearly benefitted from that process, It was a high priority project and high stakes and thus had to be perfect down to the smallest detail. Of course, the design is a subjective thing. The essential part was removing even the tiniest mistakes, misaligned text, typos, incorrect swatches. Any work I do here has a specific swatch set that must be adhered to to maintain consistent branding.
I am truly enjoying working to produce real world pieces of graphic design, I am coming to understand the role our small, four man department plays within the company. Jobs are forthcoming and we are required to jump to work getting them processed and sent off to strict and very short deadlines.