As the weeks have so quickly passed me by at my placement, I feel I’ve grown and developed hugely. During my early induction I was slightly overwhelmed by the whole ordeal, but I’ve found my feet and have actually become a productive member of the team, pushing out work consistently. (albeit at a slower rate than everyone else)
Each morning I get to work at around 8:00 in order to get a good head start on the day’s work. I go through my emails and list my outstanding jobs. Often times there are amends for pieces I have already sent off. That is an aspect of the organisation that is initially a little frustrating. Spending several hours on a piece and then having the thing sent back for alterations. I’ve come to learn this is an inevitability in the professional world.
What I have come to understand is that this is not a matter of flaws in the produced work. It’s simply that after consideration, the format or wording of the document might be changed to suit needs that weren’t previously considered by the person or department which requested the piece be made in the first place. Or timetables may change, necessitating the alteration or even scrapping of some work.
An example of this is an entire poster campaign for an upcoming regional fixture. I created around a dozen banners and print ads, a web banner, a pop-up ad and two gifs before being told that the stock imagery contained players who had just been confirmed for the national team. As a result they would not be participating and so the entire job had to be altered and in some cases scrapped altogether.
A notebook is hugely important for this kind of work. Thankfully there are free office supplies all over the place and that’s a good thing. In two months I’m half way through my second notepad. Everything is potentially something that will need to be referred back to and so needs to be taken down. I have pages and pages of typefaces and their appropriate use and the same with swatch codes for various contexts. Notes from meetings and measurements of various spaces within the stadium and the area around the city centre where we want to advertise or set up and brand WRU branded events. Even just within WRU work we have a unique design language for Standard WRU work, Hospitality related work and Stadium Tours.
One hugely important thing I have done to prepare for each workday is to write up a checklist for myself so that everything I produce is played out and formatted in exactly the right way and without any fundamental flaws. This includes bleed and slug for various design types, swatch codes for each context I design for as well as PDF presets and colour types. CMYK or RGB for print or digital work.
I’m happy to say I’ve got the hang of things in terms of procedure and process. I may have quite a way to go before I am capable of taking up any job that is thrown my way and completing it without asking a huge list of questions, but I’m happy to be making progress and developing as a graphic designer.