In my work on the ‘On Display’ brief I have struggled to produce polished work since nailing down a solid basis for my work presented me a lot of a difficulty. Now that I am at the stage of building my brand identity I am pleased to be progressing more smoothly.
I have been mulling over the idea of producing my own typeface for the project for a while with sketches and doodles of how it could look. But recently I decided to collate all this and design my own typeface.
My first idea was to create a type that had the appreance of segmented concrete construction inspired by the techniques of Brutalist Architecture. One hallmark of the movement is the replacement of tradition methods with a Lego esc construction of large blocks.
This idea, although solid in theory, led to one quite ugly and simplistic lettering that I felt had limited potential. So I decided to adapt front there.
Here is my first really attempt at an abstract typeface that follows the forms I have found while researching Brutalist Architecture. I was honestly very pleased with this work.
I found it very difficult to balance the need for it to resemble the structures I was trying to emulate while remaining legible. But I think I achieved a happy medium.
The issue with this piece was that a classmate was doing a very similar piece and after seeing it I admitted to him that his was better and decided I’d have to do more to distinguish mine.
Here was a brief doodle I did while pondering my project ideas. This was going to be in regards to the topic of my project being the misunderstanding people have when it comes to Brutalist Architecture.
My idea was that I would explore the reasons people see Brutalist buildings as so hideous and oppressive and seek to educate them of the philosophy of Le Corbusier and the socialist and populist ideals he harboured.
Here is my most advanced illustration of the typeface I have since decided to continue with. The exaggerated strength and thickness of the lettering was very intentional.
Almost all the letter are designed to resemble solid blocks with details to distinguish letters being indents in the blocks rather than empty space. I wanted to create something geometric and angular that would follow the line software Brutalist design while remaining simple and legible. Nothing extrvigent as Le Corbusier intended for his structures.
Although the colouration will require much adjustment from this point (the type was created in CMYK so in RGB it looked a sickly green. I chose these colours because they looked far crisper for display purposes).
As I mentioned, with such abstract typefaces, the concern is with striking a balance between being true to the brief (emulate Brutalist forms) and allow the type to be legible.
It is difficult to judge this having poured so much time into the work and become so familiar with it. I asked my flatmates and some members of the course and they had no issues with it. But feel free to leave a comment with your opinion.
I am broadly happy with the outcome and this will allow me to progress by incorporating this typeface in my ephemera and my animation work. I will refine it further, however. It needs some organic texture, concrete isnt smooth. I also need to nail down a final colour scheme.