Animal Farm – How it should have looked

Early this year we were tasked with designing a new cover for the George Orwell classic Animal Farm based on our interpretation. Here is the finished cover I submitted.

Final Piece in minion

Below, however, is my own rendering of my design, published in hard cover copy. This is just a chance to revisit my old work and further accustom myself with Adobe Photoshop.

Finished display

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One day project Craft & Kin – Revisited

I have previously written about my work for Craft and Kin and the brief my group was given. Unfortunately, when we originally undertook the task we didn’t operate very effectively as a team and our work was very sub par, in my opinion.

Since then, I have decided to entirely overhaul this and several other projects I have done through out the year (more to come on those other projects). When I last worked on this brief, I wound up with a confusing mess of semi decent ideas that hadn’t been refined into final idea. I decided to take my favorite elements from those ideas and produce the long overdue final product.

Introduction

A quick summary of the brief: We were asked to create a brand identity for a Bristol based barber shop. They wanted something cool and modern, but nothing too cliche. They wanted emphasis on the personalised service they offered to clients as that was one of their strongest selling points. We also had to advertise the particular services they offered in terms of hair and facial treatments. 

In our original project we had decided to research Bristol and came up with two interesting points of focus:

Here was our final product. I think in retrospect, we should’ve balanced our time more in terms of focusing on aesthetics more than cleverly tying the logo to something relevant. I think the balloon didn’t really work in the end. Our idea was to combine the balloon shape with the colours of a barbers shop pole. However a balloon with stripes of blue, red and white across its body look irritatingly like a blob of toothpaste.

A cut above

Here you can see my new logo. I think this was possibly in reaction to the poor layout and definition of the previous iteration of the logo that led me to go all the way the other way. It could also be that in other projects since I have some promising results with silhouettes. I first quickly crated the shape and then added a thick, bold typeface that would stand out (left). I also made sure to pick a sans serif typeface to class it up a little and give it more unique charm.

In the second image (right) I inverted the entire image and added shading that I realised looked like a shiny emboss effect. While unintended, I felt it bestowed a more premium feel. Having just visited Zenith media on a field trip and seen the intricate detailing that can be applied to paper products, I was tempted to use a few in case I had these printed for real.

Logo Comparison.jpg

Despite the modern, minimalist design I was aiming for, I decided there was a lack of flare in my original designs, and so I experimented with gold and silver effects as well as using embossing effects on my type and my image. As well as this I decided black and white were too harsh and background colours an I reduced them to dark grey and very pale grey. On the bottom version I also added a texture to the background to give it a thick card effect, further differentiating it from the foreground imagery.

Happy with the logo, I next turned my mind towards creating ephemera and other items for the branding to sit within.

 

Here is my first item. The business card, front and back. I decided to go with my latest logo design and continue the minimalist theme on the rear. I was happy to have slightly more crammed in as the rear of the card is where the vast majority of the information should sit. I continued the gold and silver embossing effect throughout and decided to use icons for everything to give a more visual idea of the experience.

While I was very happy with this design, I could help feel that too not use the inverted design would be a waste. I decided I would find a place for it.

We originally planned to add loyalty cards, but never got that idea off the ground particularly. I decided, therefore that I would kill two birds with one stone. I need the cards and I wanted to include my white design.

Here is the final product and a rendering I made. I am very pleased with the outcome as the logo on the front is unmistakable. But cannot be mistaken as the business card. I am also proud of the maintenance of the gold and silver colour scheme with one red circle breaking the rule and drawing the eye to the selling point of the card. The gold ink stamps are also a unique touch that would be hard to forge.

Here are my shop signs. They are simply the same as my original logo except on the shop banner the  type has been moved to fit the provided space.

My Thoughts

While the original project was simply a test with no effect on my year’s performance. It had been niggling at me that I had left this project done to such a poor standard. I felt very confident at the time that I would produce something far better and I feel like I have fixed that.  Brief’s whether they are real commercial projects, or simply a one day experiment like this one, are very useful as they set specific boundaries to work within and objective goals to reach.

This now feels like a piece that, with a little bit of refinement, in terms of dpi of images and final consultation, that I could imagine waling past on the high street and being offered one of the business cards.

 

RREEH initial ideas and planning

As with any project. My first step is to get out my sketchbook and start throwing out whatever ideas come to mind. I used a thesaurus to find every relevant term that could be applied to the organisation and then smash them together and see what worked.

My first steps was to summarise, in my own words, what the organisation is, does and stands for.

  • They aim to expand as they are still quite a young organisation. Potentially they hope to become an international presence.
  • They have strong ties to Cardiff Metropolitan University.
  • Their first programme was called Resilient Communities
  • Vision Statement – To empower local communities to address environmental and economic regeneration and social inclusion through the co-production of knowledge.’
  • Primary Aim – To establish a solid, practical and action oriented network, information and skill resource to enhance the capacity of Universities, community organisations, businesses, NGOs and the public sector to achieve environmental and economic regeneration and social inclusion throughout South Wales and eventually further afield.

Stated Goals

  1. Act as a focal point to gather various skills.
  2. To create the best outcomes by bringing together grass roots organisations, local businesses and Welsh Universities.
  3. To coordinate efforts between University regeneration hubs and the Welsh Assembly.
  4. To become renowned in the field of multi-disciplinary sustainability within 5 years.

Potential Names Shortlist

  • Community Hub
  • Focal Point
  • Build it Together
  • Project Local
  • Make a Difference
  • Regenerate
  • Project regenerate
  • Community Connect
  • Hub Project
  • Endeavour
  • Community Revive
  • Collective Change
  • Common Ground
  • Skillshare
  • Collective Empowerment
  • Constellaton

My shortlisted names

  • Project Local – The idea behind this name is that people interested, can join the project and be part of group which works together to create positive change. The ‘Local‘ is an attempt to emphasise the small, human scale which each project will be conducted with. This is not a corporate operation, but a group of like minded individuals with a common goal.
  • Collective Change – Again, this literally means something very similar, it is about highlighting the important role that individuals can have in creating positive change in their areas.
  • Common Ground – This is a name I am very fond of. It is far less on the nose and explicit than the other two shortlisted names. It simply aims to show people that despite having differing backgrounds and skills, there are goals we share and there’s no reason we can’t come together to realise them.

Here is the work I have done up to this point in regards to the project. A collection of illustrations detailing my ideas thus far.

My Thoughts

I will have to see if Kate approves of my naming selection and whether she is drawn to any of my designs thus far. I am eager for as much feedback as possible because it allows me to hone my ideas rather than simply throwing out whatever comes to mind.

 

 

 

Final Alterations – Steps 4 Pets

App Icon

Image result for change 4 life

Here is my original App Logo. Although I was happy with the overall design language. I realised there was a disconnect between this and the posters I had created. There was also no hint in the app design itself that the project is one under the ‘Change 4 Life’ banner. I have since made some rather large alterations.

App Icon 2

Here is my final design. Along with the posters, it will be the basis of my final submission. As you can see, it holds far more in common with the ‘Change 4 Life’ logo. I have utilized the colour scheme for both the background and the lettering. I have also used the closest approximation to the typeface as I could create. My decision to use capital letters is due to the real size the app icon will eventually be constrained to, namely around a square inch.

Along with my posters, I believe I have created a comprehensive design language to convey my idea which I also believe to be strong.

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Steps 4 Pets – Developing my Idea

For the first project in my persuasion module I have been tasked with creating a campaign on a topic chosen by myself from a list. I chose to focus on health.

Originally I had hoped to do a campaign focusing on voluntary euthanasia. I explained in a previous blog post, my reasons for initially choosing this topic and for rejecting it after further research. I have now decided to focus on fitness and well-being. I decided to do my work under the banner of Change4Life. A government organisation run through the NHS in order to educate and encourage families to adopt healthier life choices in terms of diet and exercise.

My focus, while on the entire family unit, is specifically primary aged children. My reasoning behind the is that much of a child’s diet and exercise habits and choices are determined by the lifestyle of their parents.

The app concept is one that would allow a child to care for a pet avatar. The avatar would represent a pet that would need walking and caring for. The completion of tasks such as going to the park or taking a certain number of steps a day, would generate rewards which would allow the user to build their avatar in certain ways, such as increasing its abilities and buying unique items for them.

My research has been quite extensive,  this has allowed me to target my audience very closely. My idea is that young children will need supervision to accomplish the tasks set out for them in order to earn rewards and many will need a parent to download the free app. This will encourage all parties to get out and be more active.

Initially I intended to create a tamagochi type device which would be cheaply purchased and allow the child to have control of the avatar entirely independently. But it became clear that this would create a financial barrier to entry for the programme. Of course, a phone is still required, but according to www.statista.com that should be less of an issue.

Capture

Creating the app is one thing. But I had to build an entire design language that would be appropriate for the audience and work in multiple contexts. I elected to use a series of arcade style icon in bright, block colors and to begin by creating a number of posters.

 

I decided to make my posters as minimalist as possible in order to hold children’s attention. Too much information may be off-putting. Each poster contains an icon of an item that can be earned or collected in the game and each bestows its unique benefits. I wanted to make the experience of this game one of development and positive reinforcement.

This idea is partially inspired by the game Pokemon Go, where a player uses their phone’s GPS and camera to find Pokemon to capture as well as various rewards, in a similar vein to geocaching. This may seem strange as Pokemon go went from a sensation to a distant memory in a matter of months. I believe this is due to its lack of reward for persistence and its lack of variety and development as you play. This Role Playing format is very popular, for example:

  • Club Penguin was a massively multiplayer online game (MMO), involving a virtual world that contained a range of online games and activities. It was created by New Horizon Interactive (now known as Disney Canada Inc.). Players used cartoon penguin-avatars and played in a winter-set virtual world. Club Penguin was made available to the general public on October 24, 2005, and expanded into a large online community, such that by late 2007, it was claimed Club Penguin had over 30 million user accounts.[2] As of July 2013, Club Penguin had over 200 million registered user accounts
  • World of Warcraft (WoW) is a massively multiplayer online role-playing game (MMORPG) released in 2004 by Blizzard Entertainment. With a peak of 12 million subscriptions in October 2010 and Blizzard’s final report of 5.5 million subscriptions in October 2015, World of Warcraft remains the world’s most-subscribed MMORPG, and holds the Guinness World Record for the most popular MMORPG by subscribers. In January 2014, Blizzard announced that more than 100 million accounts had been created over the game’s lifetime.

I believe there are a number of reasons for the success of these games. One was the community network aspect. Players had a huge number of fellows and could play and compete against strangers. There is also the aspect of character development. Both game featured a standard unadorned avatar as the starting character which could be improved and personalised, giving the player a feeling of accomplishment.

I plan for this app to incorporate both of these elements. The avatar will be a dog, a number could be chosen, their names as well as their fur patterns could be chosen by the player. They would then work towards training their pet and purchasing items for it. They would also have other features such as the ability to compare their achievements with other players on local or even national leader boards.  I would also have daily or weekly challenges that would vary from week to week, keeping the game from becoming too repetitive.

I designed this graphic to illustrate my idea.

Iphone mockup

As you can see, the app would be entirely self contained, requiring nothing but a mobile phone. I decided that since the purpose of the app is to encourage healthy life changes, there should be local events page that would allow users to advertise for activities and events. These could be a chat function allowing members to communicate within groups to organise various events.

My Thoughts

I do have my concerns that I am focusing too much on the functionality of the application rather than the design language it would employ. The two are so intertwined and so, what might work on a printed page, may not translate all that well into a an app on a small phone screen.

I will continue to advance and refine this idea as I have found inspiration for additions and features comes faster than I can implement it.

Web Design

In the end I decided that I wanted to make an interactive website to project my visual work in one clean, easily navigated source. I had originally intended to build a website from scratch before finding out it would be beyond me to do so in the timeframe allowed.

From that point I had decided on an animation. However by happy accident I found that my earlier research on visual storytelling:

online https://www.dtelepathy.com/blog/inspiration/30-compelling-examples-of-visual-storytelling-on-the-web

I decided to investigate website template products. I found that websites like SquareSpace and Wix could facilitate most of the effects I wanted without the need for coding. I was infatuated with the concept of parallax scrolling and other visual effects. These were available to me.

I wanted a double layered site. The front portion would be the meat of the site, the information, the graphics and written work. The background would consist of relevant images that would help guide the narrative. I also wanted the website to be entirely simple to use. Allowing a viewer to simply scroll down to access all of the information in a clean package.

Here is the result: https://davidrothwell96.wixsite.com/mananddog

I have to mention, the editor fought me every step of the way, with elements moving and disappearing when I switched between devices and screen ratios. I had originally intended for the third animation (the 10 countries with the highest dog population) to include buttons in the shape of the countries concerned that would display further information when the cursor was passed over them. I did this only to come back to it, the day of the project and find that they had all been removed without explanation.

My Thoughts

This was a very exciting and challenging brief to complete. I honestly wish we could be set a task and then reset the same task again immediately after so that all the bugs and mistakes we made the first time could be eliminated and we could produce new work of much higher quality.

Refinement of my Idea

Throughout this task I have been determined to create a website as the basis for my infographic, a linear scrolling sight which would give the information in a narrative format. What I quickly realised in researching this, was the level of coding required to do this and my lack of said skills. I haven’t been put off however.

What I have now decided to do is create a series of animations. These brief slides will contain facts and figures, combining visual and typographic media to create a visually pleasing, educational animated video.

My idea here, is to create the clips individually before slicing them together with various transition slides and then possibly recording a voice over. The clips will hopefully therefore, become a seamless video. They will also, however, have another purpose.

Having kept these clips distinct from one another, I can turn them into gifs or other handy small file formats and paste them directly into a website. Using a template company such as Wix or WordPress, I can create something akin to the site I originally had in mind while avoiding the coding problem. I do actually intend to learn coding as the skill will be invaluable to me in future instances like this. But the tie constraints mean I haven’t got a chance of learning the method and creating the sight in the allotted time.

Here is my animated logo, which will double as the intro to my video. It is brief and simplistic, but I wanted a quick and concise method of information conveyance. One thing I have found consistently in my favourite examples of infographics is that they all follow relatively simplistic graphic style, there are minimal colours used and they do not contain any unnecessary clutter. It is for this reason, my video will consist of silhouetted figures and use only the monochromatic colour scheme.

Here is my second slide. This was the logical starting place for me as it goes back to our shared origins. It simply shows the first confirmed archaeological sights of wolf domestication with the approximate date along the bottom of the screen.

I will refer to this simplified world map a number of times in my work as much of our relationship with dogs is best conveyed on a global scale. Number of dogs compared to human beings. working dogs vs pets, countries categorised by treatment for dogs etc.

My Thoughts 

In every project i have undertaken thus far, I have always been working somewhat on the fly, not knowing until very late in the game, what my final product will resemble. In this project in particular I have struggled to pin down my ideas and be clear on what I want to create. This work however, has allowed me to focus my mind and refine what I want to create very effectively. Animation is a horribly slow and intricate process even to produce something as basic as I have. But every slide I complete is one fewer to worry about