Changing Faces – Finalising the Piece

The deadline is right around the corner and so my Changing Faces Project is just about completed. After receiving feedback from David I had a few final changes to implement. Some of them were technical issues to do with misalignment from columns and some were design alterations of a more subjective perspective. I made all the essential changes and did some other alterations to compromise between what I had envisioned and what was recommended to me.

Screen Shot 2017-06-05 at 11.54.56

The next stage was printing which caused me some issue as the recommended printer was overcapacity. I found a new printer promptly but was unable to get my work cut to size by them. The cutting process with scalpel and ruler was tense because my crop marks had not printed correctly and £15 and a lot of time was in the balance.

Thankfully my margins were large enough to cover any errors in cutting. I could simply trim slightly closer in to correct for any mistakes. This is something I’ll consider whenever I have to do this in future. The gluing and binding went rather more smoothly with some help and final adjustments could be made one all three spreads were together.

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Here is the finished piece. I was overwhelmed by how perfectly it turned out. The print quality was exceptional which made every tiny detail included and adjustment made, stand out. It really made my work look better than I could have hoped.

Across the course of the project my design has fundamentally changed due to constant edits and improvements. It really seems strange the amount of time it took to design three double page spreads. But completed,  it really allows me to understand the difference using professional methods can have. I feel I have learnt a great deal throughout this year and here is the pinnacle of my work. Looking back to the work I produced at the beginning, it really looks quite poor now.

Despite how stressful it was to have to create my own imagery, I’m very pleased it was a condition of the brief. It took ages but I developed my ideas and refined my images to a point where I could not see how to improve upon them. The colour scheme is clear and allows the piece to flow and remain uniform while not being repetitive.

I learnt a great deal from my research, not only into the topic of climate change but into typography and layout design. I am especially happy with the design of my pullout quotes. I used a bold serif font and reduced the leading to near zero, the size of the font allows it to remain clear while being compact, chunky and powerful.

The quality of all the work I have seen during this project has been exceptional and I am eager to see it displayed as part of our end of year exhibition.

Changing Faces – One to One Consultation

Recently we were scheduled one to one meetings with David to discuss our projects and evaluate them. Seeing what ideas we had come up with, looking at how we could refine or build on them, as well as looking for basic errors and misjudgments.

By this point I had a very solid basis for my project. My core ideas had been laid out and begun taking shape. My color scheme or blue/cyan tinted monochrome was solid and my imagery was coming along.

Page 1&2 #5pages 3-4 #5

Still far from a six page spread. The last spread being columned text and nothing more I decided to just leave it out and save some space. Since my last version of this I had entirely redesigned the second spread with my photo series of a dying candle. Details of this can be found in a prior post. Here were the major points of improvement suggested to me.

  • The quote on page 2 is not pulled from the article and therefore must be removed.
  • The text would be far more flowing and dynamic if it was not justified
  • there is no need for a stand first on the second spread
  • All pull out quotations should have a common font size, color etc.
  •  The candle image should not have a border and the title along the edge should instead be in the foreground of the image (this is something I had tried previously but changed last minute)

What I’ve changed

Pages 1&2 #10

In my first spread I have completely reworked the typesetting. Unjustified the body text (this was done throughout the article) and adapted a new pullout quote. I have also created stylized wax dribbles, the details of their creation and reasoning behind them are explained in detail in a prior post.

Pages 3&4 #10

On the second spread I did something similar. The stand-first remains as I neglected to change it by this point. However the quotation has been adapted, the image on page four has been expanded and the title placed in the foreground in white font that is of the same family as the heading and pullout quotes (Bodoni 72 Oldstyle). I also increased the contrast of the image to make it appear more stark and highlight the change as the eye progresses down the page.

Pages 5&6 #10

Similar things have been done to my third spread. Another wax splash, a pullout quote in blue and a final image that lends the article an air of finality. The progression from dark to like as the reader progresses was an idea David nudged me towards and I feel it works very effectively.

My thoughts

These improvements from my fifth version to my tenth were made in just two days, possibly my most productive two days in the course of this project so far. This task quickly went from something I was desperately trying to make presentable and get over and done with, to a piece of work I’m genuinely proud of and filled with enthusiasm to have completed and professionally printed.

Changing Faces – Process

Although I am yet to put the final touches on my project, I am already aware of what needs to be done to make it as good as I can. This is due to my method of refinement I have used for the past couple of weeks. It’s pretty simple and not exactly a new idea.

After creating a solid basis. Laying out my text on the six page spread, devising a column and margin system I was comfortable with an just generally laying down the ground rules. I began Devising my theme. That was a process of sitting around and thinking about the meat of my subject.

I did quite a bit of research online on websites such as Pinterest and Behance. Not only for layout of my text. But imagery and general applicability of various themes. I have accounts on both websites with albums of collections of my favorite pieces. They should be linked to this webpage.

Here is just an example of some of the changes I made and the feedback that encouraged me:

Here is the first double page spread of my fourth version of the article. And here are some of my inspirations:

I really liked the use of serif fonts for the titles with the leading reduced to squash down the text to make it more black in contrast to the white background as well as the small subheading standing proud of the body text, centered above it. I found both of these spreads on Pinterest making them difficult to attribute to an original designer.

Overall I was told that the imagery was strong, he color scheme too. However, the text felt quite stuffy and unimaginative. I knew this was true but I needed that basis from which to advance so I was happy to receive the feedback. Also that the attribution for the quote was too large. The other criticism was in the placement of the heading. I had made a point of asking about it because I felt it looked a bit too much like the cover of a murder mystery book. It was suggested that possibly I should change the placement so it was less centered and lined up with another element of the page.

Page 1&2 #5

This is my subsequent attempt. Number 5. I dropped the heading to be inline with the bottom of the body text on the opposing page. Played around with the text placement and generally applied the changes suggested. It certainly improved the piece but there’s always more to be refined.

After this point I went on a bit of a design spree and made huge sweeping changes until my one to one consultation with David. Following the universal approval of my heading for the article. I decided to use the candle metaphor as my main source of imagery. It fit with the aesthetic and all in all made for quite an elegant solution to the heading with no purpose other than to look cool.

In a following post I shall explain my further changes  the article as well as the construction of the subsequent two double page spreads and the imagery to adorn them.

Changing Faces – Wax Work

With my main theme being the lifespan of a candle. I wanted to expound on this throughout my article. One idea I had was the transition of light to dark. The first double page spread would contain swathes of white space. The imagery in the following spreads would gradually darken in a nod to the message of the article. I decided that as well as these main images, I should add some small detailing to make the page more appealing to the eye. I was very careful with this idea however, as I have a tendency to overfill pages to the point of crowding them.

Here are some examples of further experimentation with wax on paper. I was very pleased with the center left image, which simply has the page flipped showing the wax silhouetted on the reverse of the paper. My previous attempt had involved smearing the wax to draw images. This was effective but the results weren’t right for the article in my opinion. They looked a little childish and fun in a kind of Quentin Blake way.

This time I decided to let the wax fall naturally. I propped an A3 sketchpad against the window and dripped wax down it. The images aren’t excellent as I was again using my camera phone. But I had no intention of using the vanilla shots. They were high definition enough to be edited effectively.

Here are two of my finished pieces, post editing. I removed the background color and increased the brightness and contrast on the wax. I then removed the color information and implanted cyan onto the monochrome image. This worked even batter than I could have hoped. As they were they were too cluttered however. And I was making the effort to avoid this.

Here are some of the close crops I made to apply to the pages. Wax has a certain density that means it pools at a certain size. If I was to use the full page shots, it wouldn’t have looked right. These images were scaled to fit my page properly.

#11 spread no1 psd

Here’s the most recent version of my first double page spread. The inclusion of the wax drip doesn’t crowd the page at all, but evens out the point of focus somewhat. The heading should of course be the main focus on the page. But prior to adding the drip it seemed a little lopsided. I’m very happy with the results.

Everything Will Change – Type and imagery

For this brief one of the key limitations is in the sourcing of media for my spread. All images and illustrations must be home made. This obviously constricts my ability to use spectacular wide shots of natural wanders and scenes of toxic pollution for example. But after discussing wth lecturers I realised the best option would be to use implicit imagery. The idea being to subtly add to the texture and depth of the article instead of using direct depiction of the topic to prop it up.

A really great website I took a look at is http://non-format.com/ which, among other things, contains spectacular examples of text being used in very abstract ways to suggest imagery, while maintaining its original purpose. Text is broken up, distorted or turned into negative space. It really gave me a lot of ideas.

This pice, for example, expressed the state of song visually. It conveys great excited creativity as music flows naturally and chaotically. The branches hold silhouettes of song birds. Without deviating from the typographic foundation of the page, imagery is incorporated.

This ad by Nike expresses the feeling of pushing yourself to the physical limit. The illustration of sweat pouring and being distorted by the wind as you run. The fact that the type itself is beginning to lose it’s structure also expresses the ‘red line’. The idea being to convey that you’re physically right on the edge and struggling.

 

One of my favourite aspects of these pieces is that they do not require colour. They are pure and simple, dealing in high contrast monochrome. Shape is all that is needed to convey something so powerful. It’s a case of doing more with less. Given that my resources are ‘less’, hopefully this method should give me ‘more’.

Here’s on I made earlier

 

Finished jpeg, cropped

Here’s what I came up with. I was reminded of previous projects such as the ‘Six Word Poster’ assignment at the start of my blog. I’m debating what I think of it, really. Visually I think it has a lot of depth and is very eye catching. It’s not the clearest of headings. But I’ve researched numerous designs online that were far more abstract and harder to read. I’m putting this down to artistic license.

The idea behind this is to subtly convey the imminent threat discussed in the article. The type as it stood original (Bodoni 72 Oldstyle) would be the norm. What you would expect. But the idea of this was to take something everyday and corrupt it. The idea being that the reader comfortable day to day existence is being slowly eroded and will eventually be unrecognisable and just a distant memory.

The lion’s share of the page of which my heading will sit is clean and white. The expanding pool of black is to represent contamination. A mark or imperfection denoting the beginning of something bigger. I found that Ink in water made for a much better image than oil. It is in the nature of ink that when dropped into water that it will spread and consume the pristine clear water until the whole thing is dark and dirty.

I made the image monochrome before adding just a touch of cyan to define the ink and bring a touch of colour to the page. I also took the image of the spreading ink and created a reverse colour version to sit within the letter forms that would be covered by the ink. This was my best way of making sure they would be distinct from the ink.

My Thoughts

I’m really happy with the way this turned out. I went into it with only the vaguest notion of what I wanted and numerous bits of ideas from different projects that I was unsure would work in conjunction. But happily the outcome was good.

‘Everything Will Change’ – Research

My new article discusses the issue of climate change and the perplexing disinterest and lack of will to act by governments and populations as a whole. It looks at human nature, in particular the shortsightedness of people, this is evidenced by the success of popular mobilizations of the past in response to dire threats such as war and nuclear annihilation. This is shown in sharp contrast to the apathy and inaction in regards to climate change.

I will research all of the hypotheses posed in the article to help refine my work. I also want to understand other perspectives and ideas in regard to possible action to take in order to avoid further degradation of the environment, other explanations as to peoples apathy etc.

Articles

A psychologist explains why people don’t really give a shit about climate change – ‘https://www.vice.com/en_uk/article/a-psychologist-explains-why-people-dont-really-give-a-shit-about-climate-change-608

  • Per Espen Stoknes – Psychologist and Economist behind these findings
  • “point of no return” is 450ppm (atmospheric CO2 concentration). We’ve just reached 400ppm
  • Despite ever increasing consensus on climate change, public interest is still waning
  •  Telling people they need to change only increases resistance “don’t tell me what to do”.
  • “We [should] tell new stories of the dream, not the nightmares. We must describe where we want to go, such as smarter green growth, happier lives, and better cities.”
  • The issue has become politically polarized because people want to defend their way of living. They are drawn to those who tell them comfortable lies instead of painful truths. (climate change deniers)
  • Change causes a shake up in business. Those already doing well will struggle if new markets are introduced that compete with theirs. It suits them to keep things the same as they are sitting pretty on top of a lot of income.
  • Those at the top have a lot of financial capital which directly translates to political capital.
  • “Neither technology by itself, escaping to other planets in Star Trek mode, nor waiting for Jesus to return will quite cut it.”
  • “Why bother? That one question reveals a simple fact: The most fundamental obstacles to averting dangerous climate disruption are not mainly physical or technological or even institutional—they have to do with how we align our thinking and doing with our being. This missing alignment shows clearly in the current lack of courage, determination, and imagination to carry through the necessary actions to combat climate disruption.”
  • People will act courageously and selflessly when the problem presents itself as immediate and unavoidable. – Make climate-considerate courses of action the societal norm and people will do it unthinkingly.

‘Here’s the secret to making people care about climate change – https://www.washingtonpost.com/posteverything/wp/2016/01/04/psychologists-have-discovered-the-secret-to-making-people-care-about-climate-change/?utm_term=.edb5c18f26c0

There are two paths to getting people to care

  • Self Interest – It’ll cost you eventually
  • Better Nature – Think of future generations

The article claims that the way to convince people to change is by combining these paths. Simply asking people ‘how would you like to be remembered?’ has been found to consistently compel people to act more ‘green’. The theory being that humans are social animals and being seen as ‘green’ is socially desirable and virtuous. Thus people are compelled by self interest and regard for future generations.

http://www.huffingtonpost.com/entry/old-people-dont-care-about-climate-change_us_571a910ce4b0d4d3f7236a07

 

  • It’s an “after I’m dead” problem, I still have “while I’m alive” problems.
  • “Poll after poll has shown that young people care the most about action on climate than any other age group,”

Statistics

https://climate.nasa.gov/

  • Sea levels rising 3.4mm annually
  • Arctic Ice shrinking 13.3% per decade

http://www.wired.co.uk/article/climate-change-cheat-sheet

  • The 21st century has seen the most temperature records broken in recorded history.
  • Ninety-seven percent of researchers believe global warming is happening, and 82 percent agree that it is strongly linked to human behavior.
  • Sea levels rose 19cm between 1900 and 2000
  • Climate change will displace 250 million people by 2050 according to the  UNHCR
  • The ocean is 26 percent more acidic than before the Industrial Revolution
  • Global flooding could triple by 2030
  • More greenhouse gases are in our atmosphere than any time in human history
  • Earth could warm by 6 degrees this century

My Thoughts

I’m satisfied that this research will give me a solid basis from which to begin fulfilling the brief. The research of the psychology behind changing perceptions and attitudes to global warming will allow me to pick an editorial angle from which to approach the task. Clearly, simply telling people ‘change of you’ll be sorry’ is a tried and tested path to failure. I had originally been turned off this subject because It’s been pretty widely covered. Ironically that’s the same reason people are so disinterested in the issues itself. I’ll try to approach the task with a better understanding and a method that will better change peoples minds. After all that is the job of a Graphic Communicator.

The statistics I’ve gathered could be useful as imagery, graphics and charts etc. Possible illustrations conveying to them. It’s clear to me that simply throwing a bunch of scary sounding numbers and figures at people is no way to get them to take your message on board. But they will help my argument seem more solid and researched, thus I hope to be taken more seriously.  I’m going to try for a ‘look how great it would be if we changed’ rather than a ‘change or you’re in trouble’ approach.