Final Alterations – Steps 4 Pets

App Icon

Image result for change 4 life

Here is my original App Logo. Although I was happy with the overall design language. I realised there was a disconnect between this and the posters I had created. There was also no hint in the app design itself that the project is one under the ‘Change 4 Life’ banner. I have since made some rather large alterations.

App Icon 2

Here is my final design. Along with the posters, it will be the basis of my final submission. As you can see, it holds far more in common with the ‘Change 4 Life’ logo. I have utilized the colour scheme for both the background and the lettering. I have also used the closest approximation to the typeface as I could create. My decision to use capital letters is due to the real size the app icon will eventually be constrained to, namely around a square inch.

Along with my posters, I believe I have created a comprehensive design language to convey my idea which I also believe to be strong.


Persuasion – Developing my Idea

For the first project in my persuasion module I have been tasked with creating a campaign on a topic chosen by myself from a list. I chose to focus on health.

Originally I had hoped to do a campaign focusing on voluntary euthanasia. I explained in a previous blog post, my reasons for initially choosing this topic and for rejecting it after further research. I have now decided to focus on fitness and well-being. I decided to do my work under the banner of Change4Life. A government organisation run through the NHS in order to educate and encourage families to adopt healthier life choices in terms of diet and exercise.

My focus, while on the entire family unit, is specifically primary aged children. My reasoning behind the is that much of a child’s diet and exercise habits and choices are determined by the lifestyle of their parents.

The app concept is one that would allow a child to care for a pet avatar. The avatar would represent a pet that would need walking and caring for. The completion of tasks such as going to the park or taking a certain number of steps a day, would generate rewards which would allow the user to build their avatar in certain ways, such as increasing its abilities and buying unique items for them.

My research has been quite extensive,  this has allowed me to target my audience very closely. My idea is that young children will need supervision to accomplish the tasks set out for them in order to earn rewards and many will need a parent to download the free app. This will encourage all parties to get out and be more active.

Initially I intended to create a tamagochi type device which would be cheaply purchased and allow the child to have control of the avatar entirely independently. But it became clear that this would create a financial barrier to entry for the programme. Of course, a phone is still required, but according to that should be less of an issue.


Creating the app is one thing. But I had to build an entire design language that would be appropriate for the audience and work in multiple contexts. I elected to use a series of arcade style icon in bright, block colors and to begin by creating a number of posters.


I decided to make my posters as minimalist as possible in order to hold children’s attention. Too much information may be off-putting. Each poster contains an icon of an item that can be earned or collected in the game and each bestows its unique benefits. I wanted to make the experience of this game one of development and positive reinforcement.

This idea is partially inspired by the game Pokemon Go, where a player uses their phone’s GPS and camera to find Pokemon to capture as well as various rewards, in a similar vein to geocaching. This may seem strange as Pokemon go went from a sensation to a distant memory in a matter of months. I believe this is due to its lack of reward for persistence and its lack of variety and development as you play. This Role Playing format is very popular, for example:

  • Club Penguin was a massively multiplayer online game (MMO), involving a virtual world that contained a range of online games and activities. It was created by New Horizon Interactive (now known as Disney Canada Inc.). Players used cartoon penguin-avatars and played in a winter-set virtual world. Club Penguin was made available to the general public on October 24, 2005, and expanded into a large online community, such that by late 2007, it was claimed Club Penguin had over 30 million user accounts.[2] As of July 2013, Club Penguin had over 200 million registered user accounts
  • World of Warcraft (WoW) is a massively multiplayer online role-playing game (MMORPG) released in 2004 by Blizzard Entertainment. With a peak of 12 million subscriptions in October 2010 and Blizzard’s final report of 5.5 million subscriptions in October 2015, World of Warcraft remains the world’s most-subscribed MMORPG, and holds the Guinness World Record for the most popular MMORPG by subscribers. In January 2014, Blizzard announced that more than 100 million accounts had been created over the game’s lifetime.

I believe there are a number of reasons for the success of these games. One was the community network aspect. Players had a huge number of fellows and could play and compete against strangers. There is also the aspect of character development. Both game featured a standard unadorned avatar as the starting character which could be improved and personalised, giving the player a feeling of accomplishment.

I plan for this app to incorporate both of these elements. The avatar will be a dog, a number could be chosen, their names as well as their fur patterns could be chosen by the player. They would then work towards training their pet and purchasing items for it. They would also have other features such as the ability to compare their achievements with other players on local or even national leader boards.  I would also have daily or weekly challenges that would vary from week to week, keeping the game from becoming too repetitive.

I designed this graphic to illustrate my idea.

Iphone mockup

As you can see, the app would be entirely self contained, requiring nothing but a mobile phone. I decided that since the purpose of the app is to encourage healthy life changes, there should be local events page that would allow users to advertise for activities and events. These could be a chat function allowing members to communicate within groups to organise various events.

My Thoughts

I do have my concerns that I am focusing too much on the functionality of the application rather than the design language it would employ. The two are so intertwined and so, what might work on a printed page, may not translate all that well into a an app on a small phone screen.

I will continue to advance and refine this idea as I have found inspiration for additions and features comes faster than I can implement it.

Lifestyle and Health – research


Infographic explaining how much physical activity to do

Everyone should be encouraged to reduce the amount of sedentary time by:

  • reducing time spent watching TV, using a computer or playing video games
  • taking regular time not sitting during work
  • breaking up sedentary time, such as swapping a long bus or car journey for walking part of the way

Declining levels of physical activity

People in the UK are around 20% less active now than in the 1960s. If current trends continue, we will be 35% less active by 2030.

Increasing car use is a major contributing factor to lower levels of physical activity in the UK. In 1961, 69% of households did not own a car or van, but by 2012 this had decreased to 25%.

Figures from the Health Survey for England show that 67% of men and 55% of women aged 16 and over do at least 150 minutes of moderate physical activity per week.

Infographic showing how active we are

Lack of physical activity is costing the UK an estimated £7.4 billion a year, including £0.9 billion to the NHS alone.

Long term conditions such as diabetes, cardiovascular and respiratory disease lead to greater dependency on home, residential and ultimately nursing care. This drain on resources is avoidable, as is the personal strain it puts on families and individuals.

Health Risk Reductions due to exercise 

Infographic showing the health benefits of physical activity

Physical activity is also important for people diagnosed with cancer and cancer survivors. Physical activity after treatment for cancer can help to reduce:

  • the impact of some side effects
  • anxiety
  • depression
  • fatigue
  • impaired mobility
  • weight changes

Macmillan has estimated that there are 2 million cancer survivors in the UK and around 1.6 million do not meet the recommended levels of physically active.

Other positive outcomes of physical activity include:

  • a sense of purpose and value
  • a better quality of life
  • improved sleep
  • reduced stress

Infographic showing physical activity rates per region of England

Healthy at work

With 70% of the adult population in employment, there is strong evidence that workplace physical activity programmes are effective. These can include:

  • flexible working policies and incentive schemes
  • policies to encourage employees to walk or cycle
  • information, ongoing advice and support
  • independent health checks focused on physical activity


Changing Direction

In my persuasion module I have been asked to focus on a particular health related cause in which I would like to make a change. In my previous blog post, I laid out my reasoning and research behind a campaign that would seek to educate and bring greater awareness of the issue of voluntary euthanasia.

While I feel that this was a worthy and worth while cause to pursue. It may be a very difficult topic as it is a difficult one to broach and a highly contentious issue. Many have an inherent fear of death and thus the topic of intentionally ending one’s life is one that would require a very fine line to be towed in order not to overstep ones role and cause anguish in people.

In my research I have come to be interested in another health related cause which is one with far more universal and relatable consequences. It has been a topic constantly espoused by the media in recent years and appears to be a growing problem. As we as a society grow more prosperous and have more labour saving technologies. Exercise has become more of a novelty and a voluntary pastime. As a country we are becoming more sedentary and this is the cause of numerous major health problems.

Many organisations, both governmental and charity based, share the goal of trying to persuade people to be more physically active. Not only to engage in exercise and sports. But especially to simply remain still and prone less.

Change4Life (NHS)

According to Change4Life benefits of an active lifestyle include:

  • Improved behaviour, self confidence and social skills
  • Improved attention levels and performance in learning
  • Coordination
  • Strength in muscles and bones
  • Health and Fitness
  • Maintain healthy weight
  • Improved sleep
  • Improved mood

I personally have a very active lifestyle as I have found it gives me all of these benefits. I absolutely struggle to sleep, gain weight and feel less motivated and positive if i go for any period of time without exercising and I notice this in others. Many people I know live sedentary lifestyles and poor diets and it affects their health and well-being.

I would like to take this research further and hopefully create work aimed at targeting these issues in our society.  Poor physical health based entirely on lifestyle cause a great deal of health issues and needlessly put enormous strain on our healthcare system.

According to Health.Gov 

Sitting or lying down, (with the exception of sleeping), are what we call ‘sedentary’ behaviours. You can be sedentary at work, at school, at home, when travelling or during leisure time. Sedentary behaviour requires little energy expenditure. Examples of sedentary behaviour include:

  • Sitting or lying down while watching television or playing electronic games.
  • Sitting while driving a vehicle, or while travelling.
  • Sitting or lying down to read, study, write, or work at a desk or computer.

There is a difference between a person who is sedentary and a person who is physically inactive. Being ‘physically inactive’ means not doing enough physical activity. However, being ‘sedentary’ means sitting or lying down for long periods. So, a person can do enough physical activity to meet the guidelines and still be considered sedentary if they spend a large amount of their day sitting or lying down at work, at home, for study, for travel or during their leisure time.


Much of my knowledge comes from TED talks I have listened to in the past. They are a font of information on topics such as physical and mental health.

According to Lifespan Fitness, the website from which I retrieved this video, the possible risks of a sedentary lifestyle are:

  • Physical inactivity may increase the risks of certain cancers.
  • Physical inactivity may contribute to anxiety and depression.
  • Physical inactivity has been shown to be a risk factor for certain cardiovascular diseases.
  • People who engage in more physical activity are less likely to develop coronary heart disease.
  • People who are more active are less likely to be overweight or obese.
  • Sitting too much may cause a decrease in skeletal muscle mass.
  • Physical inactivity is linked to high blood pressure and elevated cholesterol levels.

Persuasion – Health

Thus assignment is focused on persuasion. The aim is to create an effective and communicative message to persuade audiences to create change or contemplate and learn about issues they may have been unaware or apathetic about.

We were asked to pick broad categories on which to focus in groups, each group member would pick their own specific cause that fit into that category. I chose voluntary euthanasia as my cause.

Voluntary Euthanasia

This topic is, for want of a more appropriate word, rather ‘niche’. It is however, a very important topic for anyone for whom it becomes relevant to. Voluntary euthanasia is a very current moral debate. The reason I felt compelled to focus on this cause was the documentary about one of my favorite authors, Sir Terry Pratchett (1948-2015). In 2007, aged 59, he publicly announced that he had a rare form of early onset Alzheimer’s, called posterior cortical atrophy. He committed himself to raising awareness of the condition and became a strong advocate for voluntary euthanasia, even creating  documentary called ‘Choosing to Die’ where he explored the topic as well as traveling to Dignitas to accompany a patient ending their own life.

“I vowed that rather than let Alzheimer’s take me, I would take it. I would live my life as ever to the full and die, ­before the disease mounted its last ­attack, in my own home, in a chair on the lawn, with a brandy in my hand to wash down whatever modern ­version of the “Brompton cocktail” some ­helpful medic could supply. And with ­Thomas Tallis on my iPod, I would shake hands with Death.” – Sir Terry Pratchett

Currently the practice is rare. As of November 2017, human euthanasia is legal in the Netherlands, Belgium, Colombia, Luxembourg and Canada Assisted suicide is legal in Switzerland, Germany, Japan, and in the US states of Washington, Oregon, Colorado, Vermont, Montana, Washington DC, and California.

Currently momentum is slowly building to allow voluntary euthanasia in more countries. I can understand concerns about the process. There are strong arguments on both sides of the isle.


  • An important freedom is the right to die. There are those, a very small minority, but nevertheless there are people in very rare circumstances who chose euthanasia. For some, it could be argued that this is the right choice. If a person is suffering unbearable chronic pain or other afflictions that give them a very poor quality of life, Some would like the ability to take control of their fate.
  •  It is a legal right in the UK for an Adult to act as they see fit in private as long as they cause no harm to others. Death is surely a private matter and needs to consent.
  • Regulated, controlled euthanasia gives a far less traumatic way out for someone seeking to end their life. This is true for them and their family and loved ones. Forewarning can allows people to process the fact of death and not be damaged by potentially discovering the individual who has ended their own life by chance.
  • Terminal Illnesses can be painful and immensely traumatic. Whether the symptoms are physical, such as locked in syndrome, where a person is conscious but unable to perform the slightest physical action. Or a degenerative disease such as Alzheimer’s which often leads to senility long before death. Should victims of these afflictions be forced to undergo this trauma unnecessarily?
  • There are numerous instances of carers of terminally ill or heavily disabled people being prosecuted after having helped their loved ones end their lives because the patient was physically incapable. While it must be determined that this is indeed what happened. Those carers are forced to endure further trauma after assisting in suicide. Something they may not be equipped to handle.
  • This is less of an argument than a side effect, But if a terminally ill patient who wishes to die is kept alive despite that then they may incur huge costs in public health resources and finances. This seems cruel as well as wasteful.
  • Those who have the capacity and the will to end their own lives will do so regardless of the law. But they may not be equipped to do it properly or in a way which is as painless as possible. This often brings unnecessary trauma to the deceased and their family.


  • Many religions have tenants that suicide is a sin and therefore forbidden as your creator is the one who gave you life and therefore the only one allowed to take it away. It wasn’t until the Suicide Act (1961) that suicide ceased to be a criminal offence in the UK.
  • Abuse of the system us potential danger with government sanctioned voluntary euthanasia. It can be hypothesized that an elderly family member with a large estate could be pressured into being euthanized by a family in order to claim inheritance. Or that an elderly or disabled person may feel a burden to their carers.
  • Accepting euthanasia could be seen to be accepting that some lives hold less value than others,
  • Euthanasia is irreversible and may not be the appropriate path for a patient who may be in need of psychological care or other options.
  • Allowing euthanasia may lead to less quality of care for vulnerable groups and less incentive for doctors to keep some patients alive to the best of their abilities.
  • There are those who believe voluntary euthanasia may lead governments to overstep this and move to involuntary euthanasia.

There are powerful arguments on both sides. I was not previously aware of some of the anti-euthanasia arguments. To be clear, should voluntary euthanasia be legalized, there would have to be a huge deal of regulation and checks and balances instituted to prevent nay of the concerns arrayed against voluntary euthanasia coming to fruition.


Web Design

In the end I decided that I wanted to make an interactive website to project my visual work in one clean, easily navigated source. I had originally intended to build a website from scratch before finding out it would be beyond me to do so in the timeframe allowed.

From that point I had decided on an animation. However by happy accident I found that my earlier research on visual storytelling:


I decided to investigate website template products. I found that websites like SquareSpace and Wix could facilitate most of the effects I wanted without the need for coding. I was infatuated with the concept of parallax scrolling and other visual effects. These were available to me.

I wanted a double layered site. The front portion would be the meat of the site, the information, the graphics and written work. The background would consist of relevant images that would help guide the narrative. I also wanted the website to be entirely simple to use. Allowing a viewer to simply scroll down to access all of the information in a clean package.

Here is the result:

I have to mention, the editor fought me every step of the way, with elements moving and disappearing when I switched between devices and screen ratios. I had originally intended for the third animation (the 10 countries with the highest dog population) to include buttons in the shape of the countries concerned that would display further information when the cursor was passed over them. I did this only to come back to it, the day of the project and find that they had all been removed without explanation.

My Thoughts

This was a very exciting and challenging brief to complete. I honestly wish we could be set a task and then reset the same task again immediately after so that all the bugs and mistakes we made the first time could be eliminated and we could produce new work of much higher quality.

From One to Many

It has been found that all dogs currently living are descended from a common ancestor, the grey wolf. I wanted to in some way illustrate the enormity of our joint progress through the millennia while also creating an installation that could stand as a piece in its own right.

I did some extensive research on the history of dog breeding in the UK and found that there were 90 distinct breeds that originated across the Uk and Ireland. I couldn’t distinguish the origins of the Irish dogs to include only those originating in the North so rather than exclude them I included the entirety of Ireland.

Beginning with Wales. I created a silhouette in Photoshop and began filling it with images of Welsh breeds.

Screen Shot 2018-02-15 at 13.51.47

There were only 10 distinct breeds originating in Wales and I didn’t want this to be the entirety of my image. As my research progressed I steadily added dogs by nationality.

Screen Shot 2018-02-15 at 13.54.09

England alone had 51 distinct breeds and took many hours of work.

Screen Shot 2018-02-15 at 13.55.24

In total there were 90 distinct breeds that I discovered. It took me an entire day to create and fill the template as well as researching every breed. The primary purpose of this piece was as an illustrative tool to show how people have effected dogs. They have been selectively bred for numerous roles and in modern society many are bred for aesthetics.

Possibly given more time I would have expounded upon the fact that many purebreds suffer due to genetic disorders as a result of their small genetic pools, while other such as Pugs, have issues such as breathing difficulties due to their underdeveloped snouts. I would also like to have had this last piece printed and framed as an installation for my submission, however it was a last minute decision to create and so i was left short on time. I think it makes a strong ending to my project.