Collaboration and Outsourcing

Collaborating

One thing that comes up again and again, working in the WRU, is the need to collaborate and share workload and information. Deadlines may be very near on large projects that come up at short notice and everyone is required to pool their skills and capacity to get the job done in time.

I work in a close knit group and the office is open so communication between departments can be done by calling up the hallway. This makes coordinating between marketeers, promoters and us, the graphic designer,a seamless process. There may be a sudden change in direction, a player may be injured and a campaign revolving around them may require alterations or even to be scrapped altogether.

The experience is quite exhilarating in way. Messages of amends or suggestions or elements that need to be included fly back and forth as everyone works on their allotted tasks. Time flies by as pieces are created and alterations are made on the fly. And at the end of the day there is a large compilations of work that has been accumulated and may be sent off that day to be printed in time for a match, event or ad campaign.

Of course this is still early days for me. The Autumn Series still awaits. As I’ve been greeted by people from all over the multiple offices in the stadium, I’ve been warned that whatever it’s like now, it’ll get a whole lot more difficult come peak season.

Outsourcing

While out department is very capable. We’re small; just 4 members. As a result, there are some projects we simply can’t complete without some outside help. This process was entirely new to me and very eye opening. I can’t go into any real detail, but I’m very excited for bit of illustrated animation to become part of our workload for an upcoming campaign.

Talking over our ideas with the respresentatives of this visual arts company was great. We had our ideas all lined up and they, as the experts, offered advice and insight into the best way to proceed. We spent about three hours bouncing around ideas and crafting and honing the idea until we were all satisfied. It was a very productive meeting and we’re already getting proofs which offer a tantalising hint into what the final product may look like.

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One day project Craft & Kin – Revisited

I have previously written about my work for Craft and Kin and the brief my group was given. Unfortunately, when we originally undertook the task we didn’t operate very effectively as a team and our work was very sub par, in my opinion.

Since then, I have decided to entirely overhaul this and several other projects I have done through out the year (more to come on those other projects). When I last worked on this brief, I wound up with a confusing mess of semi decent ideas that hadn’t been refined into final idea. I decided to take my favorite elements from those ideas and produce the long overdue final product.

Introduction

A quick summary of the brief: We were asked to create a brand identity for a Bristol based barber shop. They wanted something cool and modern, but nothing too cliche. They wanted emphasis on the personalised service they offered to clients as that was one of their strongest selling points. We also had to advertise the particular services they offered in terms of hair and facial treatments. 

In our original project we had decided to research Bristol and came up with two interesting points of focus:

Here was our final product. I think in retrospect, we should’ve balanced our time more in terms of focusing on aesthetics more than cleverly tying the logo to something relevant. I think the balloon didn’t really work in the end. Our idea was to combine the balloon shape with the colours of a barbers shop pole. However a balloon with stripes of blue, red and white across its body look irritatingly like a blob of toothpaste.

A cut above

Here you can see my new logo. I think this was possibly in reaction to the poor layout and definition of the previous iteration of the logo that led me to go all the way the other way. It could also be that in other projects since I have some promising results with silhouettes. I first quickly crated the shape and then added a thick, bold typeface that would stand out (left). I also made sure to pick a sans serif typeface to class it up a little and give it more unique charm.

In the second image (right) I inverted the entire image and added shading that I realised looked like a shiny emboss effect. While unintended, I felt it bestowed a more premium feel. Having just visited Zenith media on a field trip and seen the intricate detailing that can be applied to paper products, I was tempted to use a few in case I had these printed for real.

Logo Comparison.jpg

Despite the modern, minimalist design I was aiming for, I decided there was a lack of flare in my original designs, and so I experimented with gold and silver effects as well as using embossing effects on my type and my image. As well as this I decided black and white were too harsh and background colours an I reduced them to dark grey and very pale grey. On the bottom version I also added a texture to the background to give it a thick card effect, further differentiating it from the foreground imagery.

Happy with the logo, I next turned my mind towards creating ephemera and other items for the branding to sit within.

 

Here is my first item. The business card, front and back. I decided to go with my latest logo design and continue the minimalist theme on the rear. I was happy to have slightly more crammed in as the rear of the card is where the vast majority of the information should sit. I continued the gold and silver embossing effect throughout and decided to use icons for everything to give a more visual idea of the experience.

While I was very happy with this design, I could help feel that too not use the inverted design would be a waste. I decided I would find a place for it.

We originally planned to add loyalty cards, but never got that idea off the ground particularly. I decided, therefore that I would kill two birds with one stone. I need the cards and I wanted to include my white design.

Here is the final product and a rendering I made. I am very pleased with the outcome as the logo on the front is unmistakable. But cannot be mistaken as the business card. I am also proud of the maintenance of the gold and silver colour scheme with one red circle breaking the rule and drawing the eye to the selling point of the card. The gold ink stamps are also a unique touch that would be hard to forge.

Here are my shop signs. They are simply the same as my original logo except on the shop banner the  type has been moved to fit the provided space.

My Thoughts

While the original project was simply a test with no effect on my year’s performance. It had been niggling at me that I had left this project done to such a poor standard. I felt very confident at the time that I would produce something far better and I feel like I have fixed that.  Brief’s whether they are real commercial projects, or simply a one day experiment like this one, are very useful as they set specific boundaries to work within and objective goals to reach.

This now feels like a piece that, with a little bit of refinement, in terms of dpi of images and final consultation, that I could imagine waling past on the high street and being offered one of the business cards.

 

RREEH initial ideas and planning

As with any project. My first step is to get out my sketchbook and start throwing out whatever ideas come to mind. I used a thesaurus to find every relevant term that could be applied to the organisation and then smash them together and see what worked.

My first steps was to summarise, in my own words, what the organisation is, does and stands for.

  • They aim to expand as they are still quite a young organisation. Potentially they hope to become an international presence.
  • They have strong ties to Cardiff Metropolitan University.
  • Their first programme was called Resilient Communities
  • Vision Statement – To empower local communities to address environmental and economic regeneration and social inclusion through the co-production of knowledge.’
  • Primary Aim – To establish a solid, practical and action oriented network, information and skill resource to enhance the capacity of Universities, community organisations, businesses, NGOs and the public sector to achieve environmental and economic regeneration and social inclusion throughout South Wales and eventually further afield.

Stated Goals

  1. Act as a focal point to gather various skills.
  2. To create the best outcomes by bringing together grass roots organisations, local businesses and Welsh Universities.
  3. To coordinate efforts between University regeneration hubs and the Welsh Assembly.
  4. To become renowned in the field of multi-disciplinary sustainability within 5 years.

Potential Names Shortlist

  • Community Hub
  • Focal Point
  • Build it Together
  • Project Local
  • Make a Difference
  • Regenerate
  • Project regenerate
  • Community Connect
  • Hub Project
  • Endeavour
  • Community Revive
  • Collective Change
  • Common Ground
  • Skillshare
  • Collective Empowerment
  • Constellaton

My shortlisted names

  • Project Local – The idea behind this name is that people interested, can join the project and be part of group which works together to create positive change. The ‘Local‘ is an attempt to emphasise the small, human scale which each project will be conducted with. This is not a corporate operation, but a group of like minded individuals with a common goal.
  • Collective Change – Again, this literally means something very similar, it is about highlighting the important role that individuals can have in creating positive change in their areas.
  • Common Ground – This is a name I am very fond of. It is far less on the nose and explicit than the other two shortlisted names. It simply aims to show people that despite having differing backgrounds and skills, there are goals we share and there’s no reason we can’t come together to realise them.

Here is the work I have done up to this point in regards to the project. A collection of illustrations detailing my ideas thus far.

My Thoughts

I will have to see if Kate approves of my naming selection and whether she is drawn to any of my designs thus far. I am eager for as much feedback as possible because it allows me to hone my ideas rather than simply throwing out whatever comes to mind.

 

 

 

Final Alterations – Steps 4 Pets

App Icon

Image result for change 4 life

Here is my original App Logo. Although I was happy with the overall design language. I realised there was a disconnect between this and the posters I had created. There was also no hint in the app design itself that the project is one under the ‘Change 4 Life’ banner. I have since made some rather large alterations.

App Icon 2

Here is my final design. Along with the posters, it will be the basis of my final submission. As you can see, it holds far more in common with the ‘Change 4 Life’ logo. I have utilized the colour scheme for both the background and the lettering. I have also used the closest approximation to the typeface as I could create. My decision to use capital letters is due to the real size the app icon will eventually be constrained to, namely around a square inch.

Along with my posters, I believe I have created a comprehensive design language to convey my idea which I also believe to be strong.

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Steps 4 Pets – Developing my Idea

For the first project in my persuasion module I have been tasked with creating a campaign on a topic chosen by myself from a list. I chose to focus on health.

Originally I had hoped to do a campaign focusing on voluntary euthanasia. I explained in a previous blog post, my reasons for initially choosing this topic and for rejecting it after further research. I have now decided to focus on fitness and well-being. I decided to do my work under the banner of Change4Life. A government organisation run through the NHS in order to educate and encourage families to adopt healthier life choices in terms of diet and exercise.

My focus, while on the entire family unit, is specifically primary aged children. My reasoning behind the is that much of a child’s diet and exercise habits and choices are determined by the lifestyle of their parents.

The app concept is one that would allow a child to care for a pet avatar. The avatar would represent a pet that would need walking and caring for. The completion of tasks such as going to the park or taking a certain number of steps a day, would generate rewards which would allow the user to build their avatar in certain ways, such as increasing its abilities and buying unique items for them.

My research has been quite extensive,  this has allowed me to target my audience very closely. My idea is that young children will need supervision to accomplish the tasks set out for them in order to earn rewards and many will need a parent to download the free app. This will encourage all parties to get out and be more active.

Initially I intended to create a tamagochi type device which would be cheaply purchased and allow the child to have control of the avatar entirely independently. But it became clear that this would create a financial barrier to entry for the programme. Of course, a phone is still required, but according to www.statista.com that should be less of an issue.

Capture

Creating the app is one thing. But I had to build an entire design language that would be appropriate for the audience and work in multiple contexts. I elected to use a series of arcade style icon in bright, block colors and to begin by creating a number of posters.

 

I decided to make my posters as minimalist as possible in order to hold children’s attention. Too much information may be off-putting. Each poster contains an icon of an item that can be earned or collected in the game and each bestows its unique benefits. I wanted to make the experience of this game one of development and positive reinforcement.

This idea is partially inspired by the game Pokemon Go, where a player uses their phone’s GPS and camera to find Pokemon to capture as well as various rewards, in a similar vein to geocaching. This may seem strange as Pokemon go went from a sensation to a distant memory in a matter of months. I believe this is due to its lack of reward for persistence and its lack of variety and development as you play. This Role Playing format is very popular, for example:

  • Club Penguin was a massively multiplayer online game (MMO), involving a virtual world that contained a range of online games and activities. It was created by New Horizon Interactive (now known as Disney Canada Inc.). Players used cartoon penguin-avatars and played in a winter-set virtual world. Club Penguin was made available to the general public on October 24, 2005, and expanded into a large online community, such that by late 2007, it was claimed Club Penguin had over 30 million user accounts.[2] As of July 2013, Club Penguin had over 200 million registered user accounts
  • World of Warcraft (WoW) is a massively multiplayer online role-playing game (MMORPG) released in 2004 by Blizzard Entertainment. With a peak of 12 million subscriptions in October 2010 and Blizzard’s final report of 5.5 million subscriptions in October 2015, World of Warcraft remains the world’s most-subscribed MMORPG, and holds the Guinness World Record for the most popular MMORPG by subscribers. In January 2014, Blizzard announced that more than 100 million accounts had been created over the game’s lifetime.

I believe there are a number of reasons for the success of these games. One was the community network aspect. Players had a huge number of fellows and could play and compete against strangers. There is also the aspect of character development. Both game featured a standard unadorned avatar as the starting character which could be improved and personalised, giving the player a feeling of accomplishment.

I plan for this app to incorporate both of these elements. The avatar will be a dog, a number could be chosen, their names as well as their fur patterns could be chosen by the player. They would then work towards training their pet and purchasing items for it. They would also have other features such as the ability to compare their achievements with other players on local or even national leader boards.  I would also have daily or weekly challenges that would vary from week to week, keeping the game from becoming too repetitive.

I designed this graphic to illustrate my idea.

Iphone mockup

As you can see, the app would be entirely self contained, requiring nothing but a mobile phone. I decided that since the purpose of the app is to encourage healthy life changes, there should be local events page that would allow users to advertise for activities and events. These could be a chat function allowing members to communicate within groups to organise various events.

My Thoughts

I do have my concerns that I am focusing too much on the functionality of the application rather than the design language it would employ. The two are so intertwined and so, what might work on a printed page, may not translate all that well into a an app on a small phone screen.

I will continue to advance and refine this idea as I have found inspiration for additions and features comes faster than I can implement it.

Lifestyle and Health – research

GOV.UK

Infographic explaining how much physical activity to do

Everyone should be encouraged to reduce the amount of sedentary time by:

  • reducing time spent watching TV, using a computer or playing video games
  • taking regular time not sitting during work
  • breaking up sedentary time, such as swapping a long bus or car journey for walking part of the way

Declining levels of physical activity

People in the UK are around 20% less active now than in the 1960s. If current trends continue, we will be 35% less active by 2030.

Increasing car use is a major contributing factor to lower levels of physical activity in the UK. In 1961, 69% of households did not own a car or van, but by 2012 this had decreased to 25%.

Figures from the Health Survey for England show that 67% of men and 55% of women aged 16 and over do at least 150 minutes of moderate physical activity per week.

Infographic showing how active we are

Lack of physical activity is costing the UK an estimated £7.4 billion a year, including £0.9 billion to the NHS alone.

Long term conditions such as diabetes, cardiovascular and respiratory disease lead to greater dependency on home, residential and ultimately nursing care. This drain on resources is avoidable, as is the personal strain it puts on families and individuals.

Health Risk Reductions due to exercise 

Infographic showing the health benefits of physical activity

Physical activity is also important for people diagnosed with cancer and cancer survivors. Physical activity after treatment for cancer can help to reduce:

  • the impact of some side effects
  • anxiety
  • depression
  • fatigue
  • impaired mobility
  • weight changes

Macmillan has estimated that there are 2 million cancer survivors in the UK and around 1.6 million do not meet the recommended levels of physically active.

Other positive outcomes of physical activity include:

  • a sense of purpose and value
  • a better quality of life
  • improved sleep
  • reduced stress

Infographic showing physical activity rates per region of England

Healthy at work

With 70% of the adult population in employment, there is strong evidence that workplace physical activity programmes are effective. These can include:

  • flexible working policies and incentive schemes
  • policies to encourage employees to walk or cycle
  • information, ongoing advice and support
  • independent health checks focused on physical activity

 

Penguin Book Cover Submission – Animal Farm

As part our our course work we were asked to design a book cover for either or both of two classic books; Animal Farm by George Orwell or Naughts and Crosses by Malorie Blackman.

I was immediately drawn to Animal Farm as I find Orwell’s work to be shocking and vivid. Animal Farm is his classic which uses the revolt of farm animals as an allegory for the Bolshevik Revolution of 1917. The reason it’s influence is so long lasting and pervasive. Is that the topics explored of devious political maneuvering and corruption can be applied to so many administrations including contemporary ones.

While I was impressed by the subject matter, it’s popularity was a double edged sword. As a result of its commercial success, numerous book cover designs have been created. To put it simply, a lot of the best ideas have been taken.

 

 

As you can tell, there is somewhat of a theme in the book. I had to find an effective and visual appealing cover that would not be simply a reworking of existing designs. Basically, make it look nice, be implicitly descriptive of the books themes and don’t just shove a pig in the centre of the page.

After experimenting with numerous ideas and visual style, I elected to go with an effect I have always been interested in. I wanted to build a silhouette of a windmill. After the image of the pig, the windmill is certainly one of the most important themes of the book.

 

I was very pleased with my early outcomes, the only bumps in the road I was worried about were the over simplicity of my designs, as well as the fact that the line tracing pieces were quite intricate in their own way and so would become very difficult to make out once all the cover copy was applied, the blurb and title would do a lot to obscure the details and diminish the effect.

I decided to stick with the windmill silhouette as i liked the contrast it gave my page and it has a rather gaunt and rustic look as if it was cobbled together by sentient farm animals. What I now needed to do was find a way of bringing more depth and texture to a very flat and sparsely detailed piece.

IMG_20180302_0002.jpgI used a number of acrylic paints to create a textured image somewhat reminiscent of a vibrant skyline. The colour was intended to combine a skyline with the thematically important shade of green. This colour clearly represents the ideology of the early animal farm, symbolising freedom from oppression.

I also painted and edited some of the key text from the book, First, i daubed the words ‘Animal Farm’ and then the most famous quote from the book ‘All animals are equal, but some animals are more equal than others.’ These turned out very well.

IMG_20180304_144208.jpg

I used black paint on white paper before inverting the colours and increasing the contrast to allow the type to sit perfectly on my silhouette without losing the rough edges that are so important to the painted texture effect.

Book Cover silloutte.jpg

At this point I started building up my layers. The key concept for this book cover was for the front cover to represent the beginning of the revolt. The infectious atmosphere of optimism and new found freedom. The windmill acting as a centrepiece and a symbol of all of the animals efforts.

The rear cover then, was the downfall of Animal Farm as an idea. The windmill is broken, as were the spirits of the animals and the ideology of Old Major. The sky has also turned red to symbolise the return of the human way of life, as now dictated by the pigs. The broken windmill was created by simply cutting parts from the complete windmill and arranging them in a dishevelled and dilapidated manner. I also wanted to fade the ‘Animal Farm’ text, but I decided to leave some areas lighter that would spell out the word ‘LIAR’ the symbolise the betrayal the the principles of Animalism that occurred.

Final Piece in minion.jpg

Here then, is my final outcome. I was very happy with the finished product especially since it was almost entirely the work of a weekend. Up until very near to the deadline I was tooling around with endless ideas that would not produce anything to the standard I wished to produce. This then is pretty much as good as I could do with the time I had. I’m very happy with it and it’s now simply a case of waiting for feedback from the Penguin Publishing judges.2