The Regeneration Research, Enterprise and Education Hub (RREEH) was set
up in 2016 to bring together people with interests in supporting community
regeneration. The Hub’s vision statement is:
To empower local communities to address environmental and economic
regeneration and social inclusion through the co-production of knowledge.
It is an organisation dedicated to integrating itself into the communities it serves to find novel solutions and support their own development.
For this brief I am asked to fulfil a number of key requirements set by the organisation.
- a memorable name that people will associate with excellence in
The current name is very drawn out and could be easily shortened and refined without the message being degraded. Possible examples:
- Regeneration Hub
- Community Hub
- Together for Change
- typography which reflects inclusivity – people are welcome in
Warmth and closeness in a manner that draws the eye and begins its message with an invitation to participate. The emphasis must be on openness and equality. Emphasising participation of any group in particular may give the impression that they are favoured.
I had considered a ring of some kind, exemplifying the message of togetherness, but this may suggest that there is no room for new participants. Possibly a ring of people or of some other symbol with a space left free for whoever might be interested.
‘We saved you a seat. Come and get involved.’
- colour palette which feels welcoming – people belong to this
Any community project or organisation will of course need to reflect the numerous ethnicities, cultures, religions and concerns of those it serves. Including a spectrum of colours for example would encompass people of all stripes. Any room of people will likely contain old and young, sick and well, liberal and conservative etc. Every effort must be made to avoid showing bias to one group or another, even inadvertently though symbolism.
- logo which communicates togetherness – people connect
together in this community;
An emphasis of the increased power to create change that is afforded by working as a community. The whole is greater than the sum of its parts. Possibly a reference to a ‘great melting pot’ which would symbolise the mixture of varying personal identities that make up the whole that is the community.
- communication spaces – where people gather online as a
community to share ideas, stories and news – using existing web-spaces, e.g. social media, video-conferencing, collaborative
workspaces, and CardiffMet microsites.
With regards to this concern, there are numerous social media outlets that can be utilised for free to begin with. As a community organisation I would assume that funding is not infinite and so any use of free space to help the organisation function and reach people is surely a great boost.
There are also applications such as Google Docs which would allow people to collaborate effectively in drawing up plans, illustrating their proposals and editing one another’s work in order to refine it as far as possible.
Message boards that allow people to create groups that are open to all comers who are interested in addressing a particular concern would be vital as they would allow the sharing of ideas to reach the ideal solution to whatever the issue may be.
Everything must be open and accessible to prevent some members of any given community leveraging their collective power against another group or in a way that is against their best interests.
This is only a preliminary viewing of the project parameters but I am confident that I already have some solid basis for which direction I wish to proceed. I will follow this post with more detailed ones exploring each aspect of the project brief on an individual basis.