Changing Faces – One to One Consultation

Recently we were scheduled one to one meetings with David to discuss our projects and evaluate them. Seeing what ideas we had come up with, looking at how we could refine or build on them, as well as looking for basic errors and misjudgments.

By this point I had a very solid basis for my project. My core ideas had been laid out and begun taking shape. My color scheme or blue/cyan tinted monochrome was solid and my imagery was coming along.

Page 1&2 #5pages 3-4 #5

Still far from a six page spread. The last spread being columned text and nothing more I decided to just leave it out and save some space. Since my last version of this I had entirely redesigned the second spread with my photo series of a dying candle. Details of this can be found in a prior post. Here were the major points of improvement suggested to me.

  • The quote on page 2 is not pulled from the article and therefore must be removed.
  • The text would be far more flowing and dynamic if it was not justified
  • there is no need for a stand first on the second spread
  • All pull out quotations should have a common font size, color etc.
  •  The candle image should not have a border and the title along the edge should instead be in the foreground of the image (this is something I had tried previously but changed last minute)

What I’ve changed

Pages 1&2 #10

In my first spread I have completely reworked the typesetting. Unjustified the body text (this was done throughout the article) and adapted a new pullout quote. I have also created stylized wax dribbles, the details of their creation and reasoning behind them are explained in detail in a prior post.

Pages 3&4 #10

On the second spread I did something similar. The stand-first remains as I neglected to change it by this point. However the quotation has been adapted, the image on page four has been expanded and the title placed in the foreground in white font that is of the same family as the heading and pullout quotes (Bodoni 72 Oldstyle). I also increased the contrast of the image to make it appear more stark and highlight the change as the eye progresses down the page.

Pages 5&6 #10

Similar things have been done to my third spread. Another wax splash, a pullout quote in blue and a final image that lends the article an air of finality. The progression from dark to like as the reader progresses was an idea David nudged me towards and I feel it works very effectively.

My thoughts

These improvements from my fifth version to my tenth were made in just two days, possibly my most productive two days in the course of this project so far. This task quickly went from something I was desperately trying to make presentable and get over and done with, to a piece of work I’m genuinely proud of and filled with enthusiasm to have completed and professionally printed.

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Author: David Rothwell

I am a Graphic Communication student at Cardiff Metropolitan School of Art and Design If you like any of my work, have feedback (good or bad) or would like to get in touch, please do

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