- Universal problem that requires universal action
- Affects everyone in the end
- Catastrophic potential
- The Nature of truth – People are good at compartmentalizing and ignoring things that are troubling
- Political Will – Governments (democratic ones, anyway) are made up of people elected by popular vote. If you make someone suffer financially of otherwise to reduce emissions. They may well vote you out.
- The problem is distant and unimaginable therefore not mine.
- People think in short term
Examples of populous mobilizing for a cause
- Dig for Britain
- Nuclear Proliferation (Nukes can blow you up, they are an imminent danger and therefore worth removing)
- Reluctance for countries to invest in green energy (the UK is SUPER guilty of this) – we’re paying for China to do it. If we just invested in it we could sell the technology to other countries win-win-win!
- The excuse that fossil fuels are easier to produce is looking weaker all the time as supplies run low and low and zero emission design is becoming more mainstream.
Other Insights – some from the article, some I derived
- People don’t like change. Change is fine as long as it doesn’t cost me anything (comfort, money, security)
- Immediate threats are understandable, with understandable consequences. People are unimaginative.
- An economy driven by profit and consumption is absolutely opposed to reduction of consumption. “Grow or Die”
- The only thing stopping us from monumental change is lack of will
- The problem is getting worse with emissions increasing annually.
- It would be so easy to change things. Just encourage low carbon and green industries