In this blogpost I will explore Rockwell’s use in posters and hope to get inspiration for my own project.
I love this piece. It has elements of Futurism and Dadaism in its combination of randomness and vitality, yet still with a clear geometric leaning. This geometry comes from the straight, bold lines of the typeface and its slab-serifs. The poster gives the impression of being filled to bursting, while not appearing cluttered. The spacing between letters is just right.It’s interesting how the lettering is so jumbled, yet it still clearly reads ‘Rockwell Typeface’.I will definitely be referring frequently to this piece to help me create my own
.The next piece I found follows some of the same design structure as the first. But it also, to my mind, improves on them. The addition of a third colour in to the mix makes it very eye catching while still being clean and crisp. An effect aided by the bold, geometric font it’s highlighting. It also has a feeling of something carefully designed to look random, yet still be very orderly. The jaunty angle is something I really appreciate, as my work so far has been laid out left to right and level, akin to a book.
The poster is packed with information and every single character of the font and even has a depiction of, what I assume to be the type-face’s creator Frank Hinman Pierpont. I want my poster to combine crisp, clean lines and elegant spacing, while still bursting with imagery and intrigue.