As part of our research into typography we were sent out into Cardiff in search of examples of typographic styles being used on signs and in shop fronts. My group was tasked with finding examples of humanist, roman and trifurcated fonts. The first two were reasonably prevalent but trifurcated fonts are clearly not in vogue, the font is reminiscent of Wild West wanted posters. This task changed my way of looking at signage, I’ve always been able to tell if I like a font or a logo without being able to articulate why exactly, but I’m coming to understand the process of judging scientifically.
We later selected individual letterforms from one of our examples and at short notice were told to create paper cutouts to exhibition in the CSAD foyer. David explained that this was in essence a snapshot of Cardiff city centre